design

home
design

Pantene

Pro-V Shine

Print Magazine Ad

Create comp page and spread layouts for a new P&G Pantene product launch for Grey Worldwide working from Art Director’s sketches. Create page and spread versions of signature “wave” art to be used on all subsequent ads. Retouch and extend provided beauty art as necessary. Create quick clipping paths and masks for product shots. Combine all elements into a cohesive page and spread layout with multiple photos, products, and copy versions.

Process

Layout in Adobe InDesign with retouching in Photoshop and the logo and “wave art” done in Illustrator. Provide files as Lo-Res PDFs via e-mail for approval and print in-house for presentation.

Results

This design really tested my working relationship with this Brand’s Creative Director. The result was a commission for two other layout versions. The “wave” art I created for this was used in subsequent print ads.

pkboo

Baby Accessories

Logo

Created a logo design for a babies clothing and accessories company. The logo needed to convey the brand’s aesthetic of stylish usability, while being clearly read when used on cloth labels as well as mobile screens.

Process

Created in Adobe Illustrator with Pantone Solid Coated Color Swatches and color options. Files delivered as Illustrator PDFs for print and High Quality JPGs for online use.

Results

This versatile logo has been used on business cards, clothing labels, and all sorts of promotional materials. This work led to being commissioned for a full website design and development.

NYC Host Committee

Experience NYC

Print Brochure

Created the layout and mechanical for a brochure to promote The NYC Host Committee’s 2004 Republican National Convention “Experience NYC” theme days. Formatted text into a schedule of events over several days. Created colorful art from existing outdoor banner illustrations for each folded section and reimagined the iconic subway map into a show-stopping art piece.

Process

Created in QuarkXPress with duotone and 4-color art created in Adobe Photoshop. This print-ready, 4-color, two-sided, tri-fold brochure was collected to disk for print production.

Results

This brochure achieved the goal of creating awareness and being an informative addition to the RNC’s week of events in NYC. It even garnered favorable reviews from the then sitting President of the United States.

Community Service Society of New York

Come Lounge.

Invitation Card cover

Created an original, eye-catching, 2-color illustration. Then designed this art into a 2-sided card, envelope, reply card, and reply card envelop for a Cocktail Reception and Raffle event. Coordinated the print production, limiting the print colors to keep costs down.

Process

Illustration created in Adobe Illustrator with layouts completed in InDesign. The final files were collected to disk for print production.

Results

The invitation package was memorable and contributed to the success of the event. This work led to a long freelance working relationship with many other projects.

About Me

Learn More